Tuesday, July 1, 2008

If It Floats Your Tote

www.leichic.com

You’ve felt the guilt pangs before – like when you drop a hondo on a new bag and wonder if maybe there are more worthwhile causes than your arm candy addiction.

The new line of SooZou bags by local designer Pia Kuhlemann will take the wind out of your buyer’s remorse – they’re as socially conscious as they are chic. The rope-handled, nautical-styled totes are made from reused sails, and are hand-sewn by Kalihi Valley Housing Project residents. Kuhlemann bought sewing machines, set up a workspace and hired the seamstresses through a women’s development program at the Kokua Kalihi Valley Community Health Center.

www.leichic.comWhile searching for sailcloth to make her boyfriend a surfboard bag, Kuhlemann happened on the plentiful and sustainable supply of fabric when a local manufacturer offered her a truckful of used sails and fabric scraps. Inspired, she developed a line of shoulder bags, shopping totes and cosmetic pouches. All feature metal grommets and seaworthy stitching as well as some silk screened graphics. More styles are in the works, including a beach mat and a laptop bag.

SooZou won’t be widely available until later in July, but a preview of the line (where a few of the samples will be for sale) happens during First Friday this weekend at Tadpole Studio in Chinatown.

So you can forgive this one indulgence. It’s a conscious choice after all.

SooZou bags will be unveiled Friday July 4 from 6 to 9 p.m. at Tadpole Studio, 1160 Smith Street, Chinatown. More bag styles and full details on Friday’s show are at www.soozou.com

Posted on Tuesday, July 1, 2008 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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