Monday, January 27, 2014

Vermillion Dollar Babe

Vermilli's beachy spring collection to arrive this weekend

Vermilli Anderson dress

There were so many misses at last night's Grammy Awards.

Taylor Swift thinking for a nanosecond that she won Album of the Year (to be fair, both started with the letter "R"). The Grammys misspelling Cory Monteith's name in its In Memoriam montage. CBS cutting off Nine Inch Nails at the end of the telecast... and getting cursed for it afterward.

Good thing you have a hit up your sleeve with Vermilli's new spring collection, arriving in stores and online this Saturday. Pennsylvania native Nicole Vermillion took customer feedback to heart when creating new, beach-inspired pieces in her Kapahulu studio: breezy, short-sleeved kimonos (for post-beach romps), shorts with comfy, rollover waistbands (no more muffin-top-inducing-elastic) and lacy racerback dresses (hello, flirty coverage).

The University of Hawaii graduate also wove in high-low hems, sparkly embellishments, and eco-friendly modals, bamboo knits and jersey/rayon blends to create feminine, street-friendly silhouettes that'll have others singing your style praises.

Now, that's what we call a chart top(per).

Sorry, Pharrell Williams.

Vermilli's spring collection will be available this Saturday at Maya Bella Boutique, Tasi Boutique and Third Stone Surf Shop in Waialua, Gallery Meld in Kona and online at www.vermilli.com. Prices range from approximately $40 shorts to $82 embellished dresses.

Vermilli Ikat kimono

Posted on Monday, January 27, 2014 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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