Wednesday, January 6, 2010

Booty and the Beach
Pop quiz! When it comes to denim, what is your current state of mind? 

a) California bling—the more Ed Hardy-ish embellishments, the better.

b) New York bitchy—only skin-tight and black will do. 

c) Hawai‘i—um, wait a sec. Hawai‘i? We have no signature jeans style to speak of. 

Ok, true. But that's about to change, thanks to Tropical Denim Co.

The newly launched denim line, created by local husband-and-wife team Steven and Sheri Alexander, was designed especially for Hawai‘i’s tropical climes. And just like its home base on the North Shore, the collection is fuss-free, laid-back, and full of Island style.

The high-quality stretch denim is lightweight, so it’s perfect for warm weather, and each pair has simple, beachy touches, such as a palm tree print lining and wave designs on the back pockets.

The collection is still relatively small—there’s nine designs in a range of washes—but the pieces are upscale versions of the styles Island gals love, like comfy boot cut jeans, worn-in boyfriend shorts and low-slung mini skirts.

And best of all, you can finally rock some local-style denim, homegrown here in the Islands.

So those mainland brands can take a back seat.
Because you’ve got style in your own back yard.

Tropical Denim Co. jeans are available at A’propos in Kahala Mall, House of Flys in Waikiki, Silver Moon Emporium on the North Shore, and online at

Posted on Wednesday, January 6, 2010 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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