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Friday, June 22, 2012

The Standard... er, I mean, M

The Standard... er, I mean, M

Does anyone else feel this way?

I'm a fan of the M. And, I'm a fan of its promotions. However, there is something I'm not a fan of: the four different names that they use to describe two places. Here's what I saw on its latest flyer:

[The New Standard]
The Row Bar
[At M]

My questions: Why are they still calling it The Standard? I understand that there were some legal issues that caused the name to change. I might have jinxed them in this blog. But, has "the new standard" become a play on words meaning that the M is the "new standard" in nightlife? And, great, they're opening the Row Bar again, but why do they need to follow the name with [At M]? With all these names being thrown around, I have to ask: Is anyone else feeling confused by all the names that are being added on to a single-letter named nightclub?

My advice: keep it simple. Choose one name.


Posted on Friday, June 22, 2012 in Permalink

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About This Column

This Kamehameha Schools and UH graduate manages the website for HONOLULU. In her free time she researches Hawaiian genealogy, when she’s not out and about or taking care of her 5-year-old son. She blogs about Honolulu bars, Hawaii nightlife and entertainment.

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