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Honolulu Boutiques: New stores to try

These new Hawaii boutiques give a new meaning to “buy fresh, buy local.”


Photo: Rae Huo

1. Pineapples Boutique

Haleiwa has become quite the shopping destination, and Pineapples Boutique is stepping it up even more. Located where Bali Moon’s clothing store used to be, Pineapples opened in May and was hopping with shoppers when I stopped by. It’s mostly women’s clothing, with an emphasis on relaxed, but stylish, dresses and tops, as well as tons of jewelry and accessories. There’s also a small rack with some men’s shirts. The size range (extra-extra small to 3X) and price range (the highest items are $240) that owners Geri Berger and Sandra Tierney have on offer mean there’s something for everyone.  66-200 Kamehameha Highway, 637-8477, pineapplesboutique.com. Daily, 10 a.m. to 6 p.m. to 7 p.m.

2. Fishloaves

CURRENT VIDEO: Kathryn checks out Fishloaves.

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After eight years in New York City—gaining experience in everything from the Garment District to high-end jewelry companies—Farida Ong returned to Hawaii to open her own boutique. “I wanted a small, neighborhood place with a ‘modern and vintage’ feel,” she says. At Fishloaves, which opened four months ago, she specializes in simple, versatile women’s clothing, and a few men’s shirts as well, in the affordable price range of $6.50 to $40. “It’s not about wearing what’s hot in New York or L.A., it’s what flatters you and what will work for Hawaii,” Ong says. Her customers are particularly fond of the Piko 1988 line. “It’s good quality, a good value,” she says. Also look for hair accessories by Pieces of Me. 661 Keeaumoku St. (in the Samsung Plaza), (917) 520-7169, fishloavesinc.com. Monday through Saturday, 11:30 a.m. to 10 p.m.

Fishloaves' owner, Farida Ong.

Photo: Rae Huo

Photo: Rae Huo

3. Tara’s Secret Closet

When consignment store The Clothes Chick moved to Kapahulu, Tara Phillips took the space over from her former boss and opened Tara’s Secret Closet. Phillips has plenty of experience in the business; in Austin, Texas, she managed an upscale consignment store. Her store offers gently used and sometimes even never-worn women’s clothing in sizes 0 to 3X, with prices under $10. You’ll also find some higher-priced designer shoes and bags, and glass cases with costume jewelry. Look for brands such as Ann Taylor, Bebe, Coach and Stuart Weitzman. “I carry a little bit of everything,” she says, “from business wear to casual, and I’ll have formal wear at the holidays.” She’s always looking for clothing for the store; bring yours in on a hanger, no appointment necessary. 2013 S. King St.; 942-2442. Monday through Saturday, 10 a.m. to 6 p.m.

Photo: Rae Huo


4. Island Edge

While this store is large, at Ala Moana Center and a sister company to Hilo Hattie, it is the polar opposite of coconut-bra, cheapie stuff. It’s an impressive mix of well-made clothing for men and women by local designers such as Fighting Eel, Leighton Lam, Roberta Oaks, Andy Mohan and Meesah, as well as Mainland company Trina Turk. Island Edge wants to feature both “established and up-and-coming designers from Hawaii,” says Terri Funakoshi, vice president of merchandising (seen in photo above). “We only order minimal product, then we switch it out often. We get new things daily. You can buy a trinket for $5, or a beautiful Tahitian pearl and sapphire necklace for $7,000.” There are also gifts such as candles, lotions and vases. Ala Moana Center, mall level, 973-3269. Monday through Saturday, 10 a.m. to 9 p.m. Sunday, 10 a.m. to 7 p.m.                                    


Eco Chic

When decorating their new boutique, Drift, owners Alessandra Klein and Laura Ivy chose to go entirely with recycled or repurposed items, such as the 1950s couch. Shop for locally made bikinis, jewelry, soaps, birdhouses, men's and women's shirts and more. 3434 Waialae Ave., Suite 4, 284-1177.






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Honolulu Magazine March 2018
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