Ola Souza’s Baby Hulk ice cream truck started off as a way for him to apply the lessons he was learning in his marketing and business classes, but it quickly turned into a neighborhood sensation. It’s not every day you see a bright-green postal truck playing a hip-hop remix of the old ice cream song. “People go crazy on the streets when they see me coming,” Souza says. “I’ve had women follow me back to my house [to buy ice cream].”
The biggest fans are the kids, of course. Souza’s normal route takes him from Keolu Skate Park through Waimanalo to Sandy Beach. “Sometimes the kids don’t have money, so I’ll play them jan ken po for ice cream, or if they can pop a wheelie on their bike for however long, I’ll give them an ice cream. It’s a blast.”
It takes guts to open a brick-and-mortar bookstore in the days of instant online gratification, but in da Shop, local publisher Bess Press has found a way to allow fickle/loyal readers to have their cake and eat it, too.