18 Reasons We Love Hawai‘i Fashion

From chic beachware and bold, nature-inspired prints to cool collabs and fresh spins on sartorial traditions, here are 18 reason we’re crazy about Hawai‘i fashion.


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No. 3: Shopping Holoholo 

Exploring O‘ahu’s chic neighborhood boutiques is a snap. Fashionistas can hit up everything from cute country stores to luxe shops in one around-the-island day of tropical shopping bliss.



Photos: Odeelo Dayondon 


Kailua’s burgeoning shopping scene blends small-town charm with cool-kid pep. Both are especially apparent at the effortlessly hip Aloha Beach Club, with its racks of slim-cut buttondowns, and at new, artisan-focused Aloha Superette. Curated by Samudra designer Jennifer Binney, the earthy space is filled with handmade goods crafted around the world.


Diamond Head 

On the south side, sunny Monsarrat Ave. is enjoying its own influx of fresh shops. Opened this summer, aptly named Diamond Head Beach House is overflowing with sassy shorts, chic sun hats and tropical totes.




Things are always hopping in resort-central Waikīkī, where local shops have carved out a niche for Hawai‘i-designed goods among the international stores. At newly opened Letarte, the Maui-based brand sells resortwear and swimsuits in a wide palette of florals and vibrant solids. 



Up-and-coming Kaka‘ako is abuzz with development, making it a hot spot for shops such as modern tropical florist Paiko, hip boutique We Are Iconic and culture-rich Native Books Nā Mea Hawai‘i, which specializes in Pacific-themed goods.


north shore

World-renowned surf haven   Hale‘iwa recently received a facelift courtesy of its latest addition, the Hale‘iwa Store Lots retail center, and a flurry of new openings, including surfer-chic stores Guava Shop, Number 808 and Mahiku, which carry boho fashions and edgy waterwear. 


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Honolulu Magazine September 2018
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