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18 Reasons We Love Hawai‘i Fashion

From chic beachware and bold, nature-inspired prints to cool collabs and fresh spins on sartorial traditions, here are 18 reason we’re crazy about Hawai‘i fashion.


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No. 2: Life’s a Beach 

A hang 10 is always just a few minutes away, which is why nothing says Island style like a sweet set of sea-inspired duds and doodads. These swell local designs for your bod, board and beyond are ready to drop into your ensemble any day, whether you’re surfin’ the waves or turfin’ the streets.



1. Martin & MacArthur koa sunglasses, $295, Moana Surfrider, 2365 Kalākaua Ave., 380-5747.
2. Island Fin Design Islander Fin, $84, 67-200 Kealohanui St., 637-5347.
3. Xcel Hilo Bikini-Cut Wetsuit, $69.95, xcelwetsuits.com.
4. Aulta Leeway Nylon watch, $105, aultasurf.com.
5. Luxe by Jana Lam tote, $198, janalam.com.
6. Issa de’ Mar Sola mesh top, $88, Sunset bottom, $75, Guava Shop, 66 Kamehameha Highway, 637-9670.
7. Keani Jewelry Found You Manta Ray rose-gold-plated cuff, $120, keanijewelry.com.
8. Tiare Hawai‘i Banzai Short mini dress, $98, shoptiarehawaii.com.
9. Zak Noyle signature Da Fins, $68.95, Downing Hawai‘i, 3021 Wai‘alae Ave., 737-9696.  


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Honolulu Magazine July 2020
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