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18 Reasons We Love Hawai‘i Fashion

From chic beachware and bold, nature-inspired prints to cool collabs and fresh spins on sartorial traditions, here are 18 reason we’re crazy about Hawai‘i fashion.


(page 12 of 14)

No. 14: Slipper Style 

Not flip-flops, not thongs, but rubber slippers, or, rather “rubbah slippahs” have become the unofficial footwear of Hawai‘i, slap-slapping their way into nearly every type of island occasion. Track how far our beloved slippah has come, from plantation day staple to modern fashion accessory.





1. Geta

The iconic V-strap arrives with the wooden geta during the 1880s, as Japanese plantation laborers come to Hawai‘i wearing footwear with elevated wood bases, which keep kimonos clean. The dual leather straps keep feet cool in hot weather.


2. Locals

The post-World War II-era marks the mass production of affordable, rubber sandals, winning people over with easy, airy comfort. 


3. Reef

Trendy patterns and eye-catching designs like ride the phenomenal wave of surf culture that boomed in the 1980s from California. 


4. Olu Kai

Design-focused brands like Olu Kai take a stand in the 2000s with environmentally conscious, anatomically fit footwear finished with hand-crafted designs. 


5. HAYN + Sig Zane

Local boutiques in Hawai‘i become mindful of designing slippers as a tribute to their home—HAYN’s slipper strap features a pattern of volcanoes forming land and eventually becoming mountains, symbolizing the growth of Hawai‘i. 


6. Valentino

Slippers go high-end courtesy of luxury fashion designers.


No. 15: It’s Always Tee Time 

A good tee never goes out of style, especially if it’s locally designed. Made from buttery soft fabrics and adorned with odes to the Hawaiian culture and lifestyle, men (and women) love to wear these closet staples with jeans, under a blazer or with a pair of still-wet boardshorts. We suggest getting your hands on one fast, because these seasonal tee-sers won’t last long. 


Left to right: Hang Loose Hawai‘i T-shirt, $55, salvagepublic.com. L’Homme T-shirt, $34, moon-collective.com. Aloha Beach Club crew tee, $40, Aloha Sunday Supply Co., 131 Hekili St. Ste. 108. SHOOTS Leahi T-shirt, $35, Diamond Head Beach House, 3128 B Monsarrat Ave., 737-8667. The Great Tee, $30, paieaprojects.com. Aloha Sunday Plantation raw indigo jeans, $231, Aloha Sunday Supply Co., see above. 
photos: tee time, harold julian; model austin kino, premier models and talent


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Honolulu Magazine January 2020
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