Edit ModuleShow Tags

Jun Jo and El Señor Team Up for A Rad Surf-Inspired Jewelry Collab

Go rush ’em, go.


Jun Jo

Photos: Mel Jeong


If you’re a fan of Hawai‘i fashion or surf culture, chances are that you’ve heard of Jun Jo. As a co-founder of the mega-popular local label In4mation and an award-winning pro surfer, the designer-creative has made his mark in both worlds.


In fact, his company JUNXJO is often a vehicle for fresh collaborations that bring the two together, producing everything from stylish surfboards sold through Saturdays NYC to a signature shoe for skate brand Etnies.


This month we can’t wait to get our hands on Jo’s latest release, created with another big name in the skateboarding world—Spencer Fujimoto, owner-designer of New York jewelry label El Señor, known for its edgy street-inspired styles.


Jun Jo Surf Fin Pendant


In sterling silver, the duo’s unisex Surf Fin Necklace features a sleek surfboard fin pendant strung on a sterling silver box chain, designed in celebration of the love of surfing.


Surf Fin


The minimal design nods to Jo’s affinity for surfing’s elemental, pared-down nature. “I just like the freedom,” he says. “I like going out there and feeling that connection to nature, feeling the vibrations of the ocean. It’s rhythmic. It’s a pure feeling.”


Jun Jo Family

Jun Jo and his son.
Photo: Courtesy of Jun Jo


After all, just as fins help guide a board through the water, surfing has steered much of Jo’s life. “By the time I was 17 I was surfing professionally, which led to traveling the world, meeting people and being exposed to fashion,” he says. “Then I met Ryan [Arakaki], Todd [Shimabuku] and Keith [Kanagusuku] and we started In4mation. Surfing has brought me everything in my life. So now it’s cool to bring my surf roots into my fashion.”


JUNXJO x El Senor Surf Fin Pendant, $98. Available at junxjo.com, elsenornewyork.com, and in-store at Owens & Co., 1152 Nu‘uanu Ave., (808) 531-4300, and Salvage Public, Ward Village, (808) 589-0500.



Edit ModuleShow Tags Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module

Subscribe to Honolulu

Honolulu Magazine October 2018
Edit ModuleShow Tags



41 Thoughts We Had While Watching the New “Magnum P.I.”

Magnum PI

Only one mentions Jay Hernandez's shirt.


20 Great O‘ahu Hikes

20 Great Hikes

20 great adventures that offer beautiful vistas, waterfalls, steep climbs and relics of the past.


16 Fascinating Facts About Sharks in Hawai‘i Every Local Should Know


Important facts you may not know about sharks in Hawai‘i.


50 Greatest Songs of Hawai‘i

50 Greatest Songs

An esteemed panel of musicologists, producers and artists select the greatest hits in Hawai‘i’s music history.


Political Survivor

Mazie Hirono

A Closer Look at Hawaiʻi’s First Female Senator, Mazie Hirono.

Edit ModuleShow Tags