HONOLULU Magazine and Paradise of the Pacific, chronicling the Islands since 1888.
By Ronna Bolante
JULY 1946: “Much of the festive air of ‘steamer day,’ missing from Honolulu’s waterfront during the war years, returned with the recent arrival of the Matsonia on its first postwar voyage since release from government control,” writes Paradise of the Pacific, predecessor to HONOLULU Magazine. With the end of the war, locals were once again allowed on the upper deck of the Honolulu Harbor pier to welcome arrivals (photo at right). The Royal Hawaiian Band and hula dancers also helped to commemorate the occasion. The only thing missing from the celebration was “the Matsonia’s gleaming white hull; although partially reconverted to her peacetime fittings, she still wears her outercoat of wartime gray.”
JULY 1966: Jackie Kennedy appears in the magazine as it changes its name from Paradise of the Pacific to HONOLULU Magazine. The former first lady vacationed in the Islands with son John (at left, with Kamokila Campbell at Kamehameha Day ceremonies) and daughter, Caroline. In between formal appearances at the Outrigger Club and ‘Iolani Palace, the Kennedys found time to relax on Kahala Beach and sightsee. When the Honolulu Star-Bulletin asked Kennedy why she decided to come to Hawai‘i, she responded, “At college, a group of girls from Hawai‘i were my friends. I had never heard any people speak of home with such nostalgia as they did—the waters, the winds, the names, the flowers, the peace—I always wanted to come to the place that was loved so much.”
It takes guts to open a brick-and-mortar bookstore in the days of instant online gratification, but in da Shop, local publisher Bess Press has found a way to allow fickle/loyal readers to have their cake and eat it, too.