Edit ModuleShow Tags

It's a Bird, It's a Plane... It's a New Logo for Larry Ellison's Island Air


Published:


Web exclusive
 



Photo: Courtesy Island Air


The little red bird called the iiwi is about to get lot more common in the skies over Oahu, Maui, Molokai, Lanai and Kauai. Not, however, in its feathered form. Instead, look for it as a corporate logo decorating the aircraft, ticket counters and letterhead of the interisland air carrier Island Air.
 
Also known as the scarlet Hawaiiian honeycreeper, the brilliantly hued native bird was prized by ancient Hawaiians, who adorned capes, helmets and other symbols of the alii with its feathers.
 
Island Air’s new logo accompanies an expansion of service by the airline, which flies out of Kahului, Lihue, Honolulu, Molokai and Lanai. “It symbolizes a revitalized company with deep roots in Hawaii and a strong commitment to the community and our customers,” said company CEO Paul Casey.
 
Tech billionaire Larry Ellison bought Island Air last year, in part to ensure air service to Lanai. In 2012, Ellison bought 98 percent of the island from another billionaire, David Murdock, owner of Castle & Cooke.
 
In exchange for using the iiwi’s likeness, Island Air has joined The Nature Conservancy’s efforts to protect habitat for the bird at preserves on Maui, Kauai and the Big Island.

Edit ModuleShow Tags Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module

Subscribe to Honolulu

Honolulu Magazine September 2018
Edit ModuleShow Tags

Trending

 

Remembering Anthony Bourdain, Who Helped Share the Stories of Hawai‘i

Anthony Bourdain

The chef, writer and TV host filmed episodes of "No Reservations" and "Parts Unknown" in the Islands.

 

7 Iconic Sugar Mill Smokestacks That Still Stand Tall in Hawai‘i

Smokestacks Sugar Mill Ladd

The landmark smokestacks serve as daily reminders of these communities’ rich plantation history.

 

Hawaiʻi Summer 2018 Bon Dance Schedule

Obon Festival Moiliili

Obon season is here, time to dance!

 

The Ultimate “Jurassic World: Fallen Kingdom” Drinking Game

Jurassic World

The filmed-in-Hawai‘i sequel to 2015’s summer blockbuster premieres June 22.

Edit ModuleShow Tags