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It's a Bird, It's a Plane... It's a New Logo for Larry Ellison's Island Air


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Photo: Courtesy Island Air


The little red bird called the iiwi is about to get lot more common in the skies over Oahu, Maui, Molokai, Lanai and Kauai. Not, however, in its feathered form. Instead, look for it as a corporate logo decorating the aircraft, ticket counters and letterhead of the interisland air carrier Island Air.
 
Also known as the scarlet Hawaiiian honeycreeper, the brilliantly hued native bird was prized by ancient Hawaiians, who adorned capes, helmets and other symbols of the alii with its feathers.
 
Island Air’s new logo accompanies an expansion of service by the airline, which flies out of Kahului, Lihue, Honolulu, Molokai and Lanai. “It symbolizes a revitalized company with deep roots in Hawaii and a strong commitment to the community and our customers,” said company CEO Paul Casey.
 
Tech billionaire Larry Ellison bought Island Air last year, in part to ensure air service to Lanai. In 2012, Ellison bought 98 percent of the island from another billionaire, David Murdock, owner of Castle & Cooke.
 
In exchange for using the iiwi’s likeness, Island Air has joined The Nature Conservancy’s efforts to protect habitat for the bird at preserves on Maui, Kauai and the Big Island.

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Honolulu Magazine June 2017
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