Bridal Makeup for Hawaii
Twirl eyelash curler works especially well on Asian women's straigher eyelashes, says Maleana creator Dorys Foltin.
Photo: Courtesy of Maleana
After many years of doing hair and makeup for Hawaii’s brides, Dorys Foltin saw a need for cosmetics that would not smudge in our warm climate. Inspired, she started Maleana Cosmetics in 2006. While she still does a lot of weddings, her makeup line has gained a wider following among women who like Foltin’s products for their clean, long-lasting formulas.
“I did a lot of testing,” says Foltin, who has the makeup made for her by a company on the East Coast. “I consider myself a boutique line covering a niche. No one had been catering to tropical use.” For her color palette, she says she likes “natural, sophisticated hues. Earthy tones, a lot of bronzes. Hawaii is all about the sun-kissed look.”
One of the hair accessories on offer at the Maleana studio and showroom, shown with makeup by Doris Foltin.
PHOTO: Courtesy of Maleana
At Foltin’s boutique and studio on Waialae, best sellers include the Twirl heated lash curler ($20); mineral liquid powder, which contains an SPF; LipToxyl, a sheer, light lip plumper, and Super Gloss lip gloss. Products range from $15 to $50, and there is also has a membership club where brides, and those in their wedding parties who received styling services, receive 20 percent off future makeup purchases.
Despite the user-friendly nature of her makeup, which is mineral based and hypoallergenic, Foltin and her team of stylists do a lot of special-event makeovers. We asked her for a cheat sheet on how to look great in our humid climate. Here’s what she suggests:
Skip the pencil eye liner.
“It’s a big no-no in Hawaii. It’s cream based so it just slides off,” she says. Use a liquid or gel-based eye liner instead, like the kind that comes in a little pot.
Always use waterproof mascara.
“Especially if you’re outside a lot,” she says. Many women are scared of it, but all you need is a good, oil-based eye makeup remover to get it off at the end of the day.
Consider using a primer, which helps foundation adhere.
Or consider airbrush foundation. “It’s really light. About 85 to 90 percent of the brides I work with choose it,” she says.
In addition to the styling services and makeup line, Foltin’s boutique also offers bridal veils and special occasion hair accessories.
Maleana Cosmetics Styling Studio and Showroom, 3705 Waialae Ave #203 (at 13th Ave.). 737-3663. Open Monday through Friday, 9 a.m. to 6 p.m., and Saturday and Sunday,
by appointment only.
Posted on Wednesday, February 17, 2010 in Permalink