Watanabe Floral Ready for Valentine's Day


Published:



Photo: Dallas Nagata White

Kathy and Leland Watanabe, with sons Justin and Landon, at Watanabe Floral, getting ready for the Valentine’s Day rush. It’s the busiest day of the year, by far; here’s how the holiday of love breaks down:

  • Individual sales: 5,000 (compared with 250 on a normal day).
  • Deliveries: 800.
  • Employees required: 120 (compared with the regular 40).
  • Police officers assigned to direct traffic outside the store: 3.
  • Roses sold: 150,000.
  • Customers who are male: 90 percent.
  • Valentine’s Day sales that are roses: 90 percent. (“Roses are always going to be the king,” says Monty Pereira, Watanabe’s sales and marketing director. “Every year we wonder if it’s going to change, and it really doesn’t.”)

 

 

Edit ModuleShow Tags Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags
Edit Module

Subscribe to Honolulu

Honolulu Magazine January 2018
Edit ModuleShow Tags

Trending

 

Here’s How Hawai‘i Responded on Social Media to the False Ballistic Missile Alert

Ward Warehouse

A false alarm caused by human error sent the entire state of Hawai‘i into panic mode.

 

Twitter is Going Nuts Over Barack Obama’s Backward Hat and Rubbah Slippahs

Obama

Vacation mode: Activate.

 

6 Things You Need to Know About Rat Lungworm Disease Before You Eat a Salad

Rat lungworm disease

Everyone’s talking about the recent disease outbreak affecting the Islands. Find out what it is, where it comes from and how you can prevent it.

 

Here’s How to Survive a Possible North Korea Nuclear Strike in Hawai‘i

North Korea

What you need to do according to the Hawai‘i State Department of Defense.

 


20 Great O‘ahu Hikes

Explore 20 great adventures that offer beautiful vistas, waterfalls and more.

 

 

Edit ModuleShow Tags