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Loft Life in Honolulu

A new breed of luxury apartment arrives in Honolulu.


(page 2 of 2)

Uniquely, the developers have given buyers the ability to mix and match finishes within their own unit—everything from the flooring to the kitchen cabinetry.

Photos: Olivier Koning

When Deuchar refers to the project’s design having been pieced together, it’s an apt choice of words. The entire building feels a bit like a Rubik’s Cube, everything fitting together just so. The five-story Ossipoff addition is the center of the space, with the new construction hanging off either side.

Jon Staub, a principal designer with Philpotts and Associates Inc., which handled the interior design for the project, says, “Everyone’s always promised lofts. I worked on lofts for 20 years in San Francisco, and when I came back to Honolulu, everyone was saying, We’re doing lofts. I was like, You’re not doing lofts. This is the first real historical renovation I’ve seen, and they’ve done a great job at blending the new construction with it.”

There are 36 units within the Vanguard Lofts, and 36 different floor plans. Some of the apartments are sprawling and high-ceilinged affairs—the largest is a 2,273-square-foot, four-bedroom, four-and-a-half-bath monster—others are two-story, stacked configurations, and still others are closer to conventional condo units, with floor plans as small as 845 square feet. “Everyone has this unique experience within the building,” says Staub. “It’s such a small, boutique building, and you can create your own environment.”

Of course, it’s worthwhile to note that, while these units might look, functionally, like lofts, they’re decidedly luxury in their prices and accoutrements. The cheapest units start at $590,000. Eighteen of the lofts include large private walkout or walk-up rooftop decks, with options for built-in outdoor kitchens with gas barbecues, private whirlpool spas and personal rooftop gardens. Buyers can also select custom-finish packages for their new lofts. (The evocative package titles include “Light-Filled Loft,” “Sophisticated City” and “Urban Midnight.”)

Deuchar says, “When we started developing this concept, the majority of the interest we got was from the higher end of the market, people who wanted to move out of East Oahu or Manoa, and downsize from a home to an apartment or loft.”

It’s one thing to fill the inside of a project with high-end finishes and appliances, but any building has to exist within the community around it. The views from the Vanguard are … less than luxurious. The place sits atop an exotic-car dealership, is surrounded by a fleet of other car dealerships, and the back units overlook the Hawaiian Electric base yard. Looking mauka, you can glimpse the tip of Punchbowl, but, for the most part, the whole building feels completely immersed in the hustle and bustle of the surrounding city, instead of rising above it all.

The developers are selling this as a positive. Staub says, “With high-rises, once you get up on one of those podiums, which is how they’re all structured, it becomes a world unto itself. This building, you’re connected. It’s much healthier, in a way, because you’re engaged with your surroundings.”

The immediate neighborhood isn’t a walkable, mixed-use paradise in the way that Chinatown or the Ward Centre areas are—at least not yet—but put your comfortable shoes on and you won’t have too much trouble reaching them (both Chinatown and Ward Centre are just under a mile from the lofts). And if this kind of residential refitting in the middle of Honolulu catches on, it could eventually become a catalyst for friendlier mixes of retail and entertainment.

Says Staub, “This is a lifestyle choice. There’s a romance to it. And the building is attracting an eclectic group; there are a lot of different perspectives and vitality. That was the original premise of lofts, this idea of art bohemia that turned into a lifestyle. At this price point, it’s not art bohemian, as much as you’d like it to be, but there’s an organic feel to the building, and the residents.”

To date, about half of the 36 units have been sold. When we toured the building in early July, the entire building was still in full construction mode. Deuchar says he plans on delivering the first livable units by early August, and finishing everything up by the end of the year.                


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Honolulu Magazine January 2018
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