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Fresh Picks: 7 Local Boutiques You Must Visit This Month

The season change from chilly winter to bright, cheery spring inspires a style refresh—perfect timing, since a new crop of O‘ahu boutiques recently popped up. Here are a handful of our favorites, plus a few uprooted shops that are thriving in their new plots.


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Big in Japan

Photo: Odeelo Dayondon


Quality over quantity—it’s a simple adage for a simple brand. Explaining the backstory behind James After Beach Club, Monsarrat’s newest clothing boutique, now that’s a little more complicated.


In 1999, owner and Japan-based designer Masayoshi Shioya launched Studio Oribe, a unisex clothing line focused on classic, everyday fashions. Delicious, a second line, followed, along with two stores, James in Niigata and James and Co. in Kamakura. Ten years in, however, disenchanted with the constant churn of new collections, Shioya decided to hone in on his best pieces and only release fresh collections every two to three years.


James After Beach Club is the brand’s first U.S. shop. Its close proximity to both Diamond Head and Waikīkī is directly inspired by Shioya’s affinity for Hawai‘i and the local surf culture.


The shop stocks the latest incarnation of Studio Oribe, pared down to four pant styles and one jacket style. The palette is neutral, but there are thoughtful, utilitarian details—an elasticized waist here, a D-ring belt loop there, cargo and flap pockets everywhere.


Also on shelves is the most recent Delicious collection, which offers a more playful take on Oribe’s basics concept. Think plaid and chambray shirts, striped slouchy tees and easy tank dresses. JABC’s array of non-fashion Delicious brand items includes retro-inspired wood surfboards handcrafted by O‘ahu shaper Todd Pinder and packets of Ookami-style coffee from Fukuoka.


Great little gift items are sprinkled throughout, including lovely bar soaps from Los Poblanos, an organic farm in New Mexico, and beach-ready nylon Baggu totes. And thrift-store collectibles round out the shop’s rustic aesthetic—grab yourself a board and a vintage Mini Igloo cooler and you’re good to go. 


James After Beach Club, 3045 Monsarrat Ave., Unit 8, 737-8982



Right Around the Bend


Photo: David Croxford

Lily Lotus fits in perfectly with its new Kaimukī neighbors—spots that cater to foodies and yoginis who like to om before they nom.


On the corner of Wai‘alae and Harding avenues, the sunny space is double the size of the old location down the street. That means more room to stock the brand’s distinct yoga wear and its latest addition of boho-chic accessories. “Right now we have a collection of tie-dye pieces in our Spring 2015 Horizon washes—we’re introducing a V-neck active camisole and Manifesto T-shirts,” says owner and designer Momi Chee. “We’re also launching our own line of flash tattoos, totes and zipper bags.”


Upon entering, your (third) eye may be pulled to the new addition of vibrant girls’ apparel and home accessories. To match, the rest of the décor reads fresh, modern and happy. “The new, airy space also provides shoppers with a sense of calmness,” says Chee. “I want them to feel at ease and comfortable.”


Lily Lotus, 3632 Wai‘alae Ave., 277-1724


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Honolulu Magazine July 2020
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