On Saturday, June 1, consumers, businesses, and organizations around the world will be called to action on the inaugural World Reef Day to reflect on the delicate ecosystem of our ocean’s coral reefs and prevent further reef loss.
The celebrations will begin at Duke’s Waikīkī (2335 Kalākaua Ave.) from 7 to 11 a.m. on Saturday, June 1. Early arrivers will enjoy a Beach Boys-style breakfast, followed by a group paddle-out and Hawaiian blessing from 8 a.m. The festivities will continue with a ceremony beginning at 9:15 a.m. Additionally, the first 100 people to bring chemical sunscreen to the event will be able to trade it in for a full size, reef-safe, plastic-free Raw Elements sunscreen tin. To add to the significance of this day, the production team from Karmagawa will be filming on-site the final scenes of their upcoming documentary “Save The Reef,” which will premiere on June 13.
World Reef Day is now the recurring annual day for the world to come together in awareness and activation to effect positive change for our world’s reefs. Founded by Raw Elements USA®, a 1% for the Planet member that has pioneered the reef-conscious movement with its certified-natural, non-nano zinc oxide-based sunscreens—and with the support of Hawaiian Airlines and Aqua-Aston Hospitality, World Reef Day kicks-off a month of initiatives focused on the environment to spur conversations and actions to support sustainability.